The first product to be released with an “i” name was the iMac, 18 years ago. For many it marks a turning point for Apple. While it didn’t happen overnight, it marked the beginning of a long run of “i” names in Apple’s product line. Remember iDVD and iPhoto? And of course the iPod, iBooks and iWork? While there are a few Apple products still embracing the iNames (iPhone and iPad come to mind), the nomenclature had its run and, quite frankly, is feeling old.
iBank was first released 13 years ago and, at the time, the name “iBank” was perfect. But over the last few years a couple things have nagged at us. First, iApp names have felt dated and too tied to Apple. Second, we were never able to secure the iBank dot com domain. Third, the word “iBank” is used internationally to describe a type of money transfer, e.g. “you can just iBank me that payment”. And fourth, “iBank” is sometimes used as an abbreviation for investment bank. This all builds up to a steep hill to climb to truly own the name of our products.
So today we are announcing the end of the iBank name and the beginning of our new name for our apps: Banktivity. If you are scratching your head wondering how this name came about, it’s rather simple. It has the same core, “bank”, which we love and then it comes from joining “bank” and “activity” — Banktivity. Yeah, say it out loud, it’s OK. It’s hard to get used to a new name, it might feel foreign, that is all very normal. But say it a few more times and let it sink in, and before you know it, it will become second nature.
(You can say it again out loud.)
From this point going forward, new releases of our apps will use the name Banktivity. We are keeping the version numbers the same to help with any potential confusion. Specifically, our apps will be renamed the following:
iBank 5 for Mac -> Banktivity 5 for Mac
iBank for iPhone -> Banktivity for iPhone
iBank for iPad -> Banktivity for iPad
iBank Investor -> Banktivity Investor
This is a big change: we expect these names to carry us far into the future and hopefully we won’t ever feel the need to change them again. You will begin seeing these new names roll out in our products over the next two days.
Before I go, I want to be clear about something. This name change in no way signals some other cultural shift at IGG. We are still producing the same great apps, with the same dedicated team working hard to bring you the best personal finance software for Mac and iOS.
Here’s to 12 great years served by iBank and to an even brighter future for Banktivity!