Regardless of whether you buy the app on directly from IGG Software or through the Mac App Store pricing is the same. Customers upgrading from Banktivity 5 or Banktivity 6 can get version 7 for $34.99 USD. If you are new to Banktivity, you can buy version 7 for $69.99 USD.
For details on how to purchase Banktivity 7 at the discounted upgrade pricing, please refer to the following Support Article
Note: If you bought Banktivity 6 between June 26 – September 24, 2018 you can get Banktivity 7 for free. Just contact our support and ask for a new code and they will take care of you.