If you bought Banktivity 6 on or after June 26, 2018 you can get Banktivity 7 for free. Just contact our support and ask for a new code and they will take care of you.
Regardless of whether you buy the app on directly from IGG Software or through the Mac App Store pricing is the same. Customers upgrading from Banktivity 5 or Banktivity 6 can get version 7 for $34.99 USD. If you are new to Banktivity, you can buy version 7 for $69.99 USD.
For details on how to purchase Banktivity 7 at the discounted upgrade pricing, please refer to the following Support Article