iBank for iPad: First Thoughts
Wednesday, November 16th, 2011We’ve been getting lots of requests and comments about our forthcoming iBank for iPad app. I wish I were here to show screenshots and give a release date, but I’m not. However, I am here to talk about some features it will have, and what our guiding strategy has been during the development process.
First, I want to say we are not simply porting our iPhone app to the iPad. While that would have certainly been the easier route, we don’t think that is what our users want (and as one of those users, I certainly want something for more than quick entry and checking account balances). I should also say that we are not porting our Mac product to the iPad. The iPad is its own beast. It’s mobile, but not as mobile as the iPhone; its screen provides for a lot more data to be shown. And of course, it has the touch screen. Some of the best iPad apps are ones where the device becomes the app’s real-world metaphorical cousin, like Apple’s Calendar app — which feels like you are interacting with a desktop calendar. Similarly, using Contacts is like using an address book. Not all apps have such straightforward translations to what they might represent in “real life” (take the Settings app, App Store or FaceTime apps, for example).
So what will iBank for iPad be like? You can think of it as having your own personal financial report or portfolio on your iPad. If you sat down with a financial planner who asked a series of comprehensive questions to get a handle on your finances, what you would walk away with would be like our iPad app — your complete financial picture, always up-to-date.
In designing the app, there has consistently been one overriding theme: simplicity for the user. I want to make a distinction here when I say, “simplicity”. I don’t mean this is a simple app for tracking a cash account. The app is powerful, not only under the hood, but also from a practical standpoint; for example, you will be able to see and edit all investment transactions. By simplicity I mean ease of use. There is no “Download” button — you just launch the app and your accounts are updated. No import window will appear where you need to help decide which transactions to commit to the account. Instead, new unreconciled transactions just appear and they are conveniently marked “new.” The Get Quotes button is gone too; again, the market value of your investments just updates.
I think it’s also fair to talk about what the app won’t have. It won’t run on iOS 4 or earlier. There will not be bill pay. I know some of you will be upset about this… I’m sorry. At some point I would like to do another post about why we haven’t brought bill pay to our products. (Hint: it isn’t for technical reasons.)
I look forward to writing in more detail about iBank for the iPad.
-Ian

